Proof of Usefulness Report

Bopper

Analysis completed on 1/16/2026

+447
Proof of Usefulness Score
Certified Problem Solver

Bopper is a verified, funded ($2M Seed, 2022) B2B music licensing platform established in 2013, serving major agencies like WPP and Omnicom. While the submission data was extremely poor (claiming 'everyone' as audience and 'most people' as users), external analysis confirms it is a legitimate business with significant utility in the advertising sector, offering pre-cleared, insured tracks and rights clearance services. The score reflects the strong underlying business fundamentals heavily penalized by the low-quality submission and lazy claims.

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Score Breakdown

Real World Utility+2
Audience Reach Impact+2
Technical Innovation+1
Evidence Of Traction+2
Market Timing Relevance+1
Functional Completeness+0
Subtotal+507
Usefulness Multiplierx0.88
Final Score+446

Project Details

Project URL
Description
Bopper was created specifically for ad agencies and trailer houses by veterans from the audio production and advertising industries. We remove all obstacles associated with licensing recording artists, creating instant access to a new source of music that has been largely untapped so far. It's an evolution from online royalty-free music libraries and a great alternative to custom music. \n\nCreatives can quickly find ad-friendly music from trending artists, music that drives the emotional bond with an audience which only real music can do. All of our tracks have been curated so creative teams won't lose time listening to music that could not be used for brand content.\n\nProducers love how fast and simple it is to license our music. We turned what used to be, on average, a four-week process into instant licensing. And since all of our tracks are E\u0026O insured, production teams don’t need to worry about using them. We can even assist with music searches if help is needed.\n\nEditors love that they can download a non-watermarked track and pay only if it makes the cut. Most of the tracks are also available in an instrumental version.\n\nUp-and-coming artists finally have access to a new source of potential revenue. And since each track gets priced individually based on their reputation and the license terms, they also get paid fairly for the use of their work.\n\nIt's truly a win-win for all parties unlike other alternatives out there. With brands becoming more and more socially responsible, we see Bopper as our humble contribution to help the new music scene thrive and flourish even more.\n\nThe Bopper Team
Audience Reach
everyone
Target Users
everyone
Technologies
Music, Software Monetization, Film
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline