Proof of Usefulness Report

Boon Digital

Analysis completed on 2/14/2026

+22
Proof of Usefulness Score
You're In Business

The submission represents 'Boon Digital', a seemingly legitimate Australian digital agency (based on the URL and description), but the submission data contains significant red flags and inconsistencies. The Project Name is listed as 'DeepWing' while the URL and description refer to Boon Digital. Claims such as 'audience reach: everyone' and 'most people have used my product' are demonstrably false for a 6-person agency, severely impacting the Traction and Reach scores. As a service-based agency without specified custom technology, it scores low on innovation compared to scalable software products. The score reflects a small, local business with a low-quality submission.

Ready to Compete for $150k+ in Prizes?

Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes

View All Reports

Score Breakdown

Real World Utility+12.5
Audience Reach Impact+1.0
Technical Innovation+0.75
Evidence Of Traction+1.25
Market Timing Relevance+4.0
Functional Completeness+0.5
Subtotal+20
Usefulness Multiplierx1.10
Final Score+22

Project Details

Description
An agency was born in 2020 out of the experience on the client, tech, media owner and agency side. We aim to create a relationship, a partnership with our clients that is different - one based on each other’s strengths and beliefs. We understand that our market is well serviced, so we’re not trying to be the same as other agencies. We are a modern business with a background focused on digital and analytics that work together to deliver incremental growth. We ensure you have the right strategy, driven by true insights, delivered with faultless implementation and where learnings ensure constant improvement. We don’t offer a “one size fits all” solution - we have rigour but are not rigid in our thinking. Through innovative processes, we execute your brief quicker and more accurately, we build your internal marketing IP and ensure compliance and brand safety. We’re experts at what we do, which leaves you free to focus on what you do best.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline