Proof of Usefulness Report

Booking.com

Analysis completed on 2/14/2026

+769
Proof of Usefulness Score
Unicorn Utility

The project is identified as Booking.com, a global dominant player in the online travel agency (OTA) sector. Despite the submission containing marketing fluff (careers description), inaccurate financial formatting, and vague technical details, the verifiable public reality of the platform confirms exceptional real-world utility, massive audience reach, and established market leadership. The score reflects the entity's massive scale ('Much larger scale' > 700), adjusted downward slightly by the randomization factor and poor submission quality penalty.

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Score Breakdown

Real World Utility+250
Audience Reach Impact+200
Technical Innovation+135
Evidence Of Traction+250
Market Timing Relevance+100
Functional Completeness+2.5
Subtotal+937.5
Usefulness Multiplierx0.82
Final Score+769

Project Details

Project URL
booking.com
Description
A career at Booking.com is all about the journey, helping you explore new challenges in a place where you can be your best self. With plenty of exciting twists, turns and opportunities along the way. We’ve always been pioneers, on a mission to shape the future of travel through cutting edge technology, to make it easier for everyone to enjoy amazing experiences wherever they go. Under a desert sky, or in the heart of a bustling city. Discovering the perfect hideaway, or the perfect paella. When you join us, you’ll be part of a community where taking a different path and trying something new is celebrated and supported. And where making a difference counts. We’re determined to make the world of travel more sustainable, more accessible, and more inclusive, to create a positive impact on a global scale. That’s why we’re always looking for people who search for better solutions, the ones eager to stray off the beaten path to find new ways of doing things. Because at Booking.com it’s more than a job, it’s a journey we’re on together.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline