Proof of Usefulness Report

Booking Holdings

Analysis completed on 1/16/2026

+760
Proof of Usefulness Score
Unicorn Utility

Booking Holdings is a global travel giant with indisputable market traction ($171B market cap) and utility. While the submission itself was minimal and low-effort (vague descriptions, informal email format), the entity described is a dominant industry leader with massive verified reach (millions of users, 220+ countries). The score reflects the immense scale, established utility, and verifiable public market status, heavily outweighing the poor quality of the submission text.

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Score Breakdown

Real World Utility+225
Audience Reach Impact+180
Technical Innovation+81
Evidence Of Traction+225
Market Timing Relevance+60
Functional Completeness+4
Subtotal+775
Usefulness Multiplierx0.98
Final Score+760

Project Details

Project URL
bookingholdings.com
Description
Booking Holdings is a leading provider of online travel and related services, operating through its website bookingholdings.com. The company owns and operates several well-known travel brands, including Booking.com, Priceline, Agoda, Kayak, Rentalcars.com, and OpenTable. These platforms offer a wide range of services such as hotel reservations, car rentals, airline tickets, vacation packages, and restaurant reservations. Booking Holdings is renowned for its global reach, serving customers in over 220 countries and territories, and is committed to making travel experiences more accessible and convenient through technology and innovation.
Audience Reach
everyone
Target Users
everyone
Technologies
Travel Hospitality, Web Development, Entrepreneurship
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline