Proof of Usefulness Report

Bookairfreight

Analysis completed on 1/16/2026

+48
Proof of Usefulness Score
You're In Business

Bookairfreight is a legitimate, functioning B2B platform established around 2018, offering instant air freight quotes for SMEs (primarily China-to-US/UK). However, the project submission contains gross exaggerations (claiming the audience is 'everyone' and that 'most people have used my product'), which severely impacts the credibility of the entry. While the core utility of a 'Skyscanner for freight' is strong, external verification shows minimal third-party validation (e.g., only ~2 Trustpilot reviews, sparse social engagement) for a 6-year-old company. The disparity between the submission's claims and the verifiable reality results in a heavily penalized score.

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Score Breakdown

Real World Utility+21
Audience Reach Impact+3
Technical Innovation+7
Evidence Of Traction+4
Market Timing Relevance+7
Functional Completeness+0
Subtotal+43
Usefulness Multiplierx1.10
Final Score+48

Project Details

Description
Bookairfreight.com seeks to bring a level of convenience and pricing transparency not seen before into the air freight transport industry. By providing a platform for merchants to compare quotes and book transport for their products, we enable international shipping as easily and conveniently as personal flight booking.
Audience Reach
everyone
Target Users
everyone
Technologies
Logistics Supply-Chain
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline