Proof of Usefulness Report

Bonusly

Analysis completed on 1/16/2026

+748
Proof of Usefulness Score
Category Standard

Bonusly is a highly established Series B company (approx. $32M funding, ~100 employees) with significant market presence and verifiable traction (G2 #1 ranking, clients like Hulu/Oracle). While the submission form itself contained lazy data ('everyone', 'most people'), external verification confirms it is a market leader in employee recognition software with estimated revenues of $10M+. The project scores exceptionally high on utility and traction, though the submission quality was poor.

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Score Breakdown

Real World Utility+22
Audience Reach Impact+17
Technical Innovation+9
Evidence Of Traction+23
Market Timing Relevance+8
Functional Completeness+0
Subtotal+81
Usefulness Multiplierx0.92
Final Score+748

Project Details

Project URL
bonus.ly
Description
Bonusly is a fun, personal recognition and rewards program that enriches your company culture and improves employee engagement.\n\nWith Bonusly, everyone in your organization can publicly recognize everyone else by giving small bonuses that add up to meaningful rewards.\n\nFounded in 2012, Bonusly helps HR, team leads, and small business owners create engaging environments by putting recognition in the hands of those closest to the work. \n\nOur client list includes innovative organizations like Hulu, Oracle, InVision, SurveyMonkey, Chobani, Headspace, and ZipRecruiter. We are backed by FirstMark Capital and Bloomberg Beta.\n\nKeep up with our day-to-day work life by following @bonuslyhq on Instagram!
Audience Reach
everyone
Target Users
everyone
Technologies
Social Media
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline