Proof of Usefulness Report

Bolder & Co. Creative Studios

Analysis completed on 2/14/2026

+62
Proof of Usefulness Score
You're In Business

Bolder & Co. Creative Studios is a verified, established branding and marketing agency in Urbana, Ohio, with a history of successful client work (e.g., VNDLY, Prescription Bliss). However, the submission attempts to frame a standard service consultancy as a scalable technology project with exaggerated metrics. Claims such as an audience reach of 'everyone' and 'most people have used my product' are factually incorrect for a B2B niche agency. The team size (125) contradicts external data listing it as a small team, and the revenue figure appears to be lifetime rather than annual. While the business has real-world utility as a service provider, it lacks the technical innovation and scalability required for a high PoU score.

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Score Breakdown

Real World Utility+75
Audience Reach Impact+20
Technical Innovation+10
Evidence Of Traction+65
Market Timing Relevance+50
Functional Completeness+20
Subtotal+44.25
Usefulness Multiplierx1.4
Final Score+62

Project Details

Description
Bolder & Co. Creative Studios™ is a think tank; a collection of brilliant minds, inspired souls, and sizzling creativity. In this chaotic world of relentless change, it takes a tremendous amount of effort and insight for a brand to clearly articulate a meaningful message through all the noise and confusion of a global marketplace. As seasoned branding consultants, we believe the answer is to create a rigorous learning organization. An organization of life-long students fascinated by business, strategy, design, and branding… students fascinated by life. From Fortune 500 companies to the frenzy of dot-com startups, we have the invaluable experience of working with and for some of the world’s most recognized and respected brands. In some of the world’s most recognized and respected branding agencies. In the wake of this unfortunate economic apocalypse, we were… well, inspired, to take our collective experience, all our hopes, and dreams, and begin our own branding company. And you know what? We’re having the time of our lives! So, if you are thinking of beginning your own entrepreneurial adventure, are looking for a company to moderate a strategic planning session, or feel the need to reinvent your market position to stay competitive, give us a shout. We’d love the opportunity to work with you!

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline