Proof of Usefulness Report

BOL Agency

Analysis completed on 2/14/2026

+475
Proof of Usefulness Score
Industry Mainstay

BOL Agency is a legitimate, established B2B marketing agency with over 20 years of experience, significant awards (Forrester, Inc.), and strong partnerships (6sense, Demandbase). However, the submission itself is of very low quality, containing copy-pasted marketing text, false claims about audience reach ('everyone', 'most people have used my product'), and confusing financial metrics ('all time marketcap: 75000000'). While the underlying business is highly successful and scalable (estimated 50-200 employees), the score is penalized due to the inaccurate and unprofessional nature of the submission data.

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Score Breakdown

Real World Utility+212.5
Audience Reach Impact+60.0
Technical Innovation+45.0
Evidence Of Traction+100.0
Market Timing Relevance+80.0
Functional Completeness+2.5
Subtotal+500
Usefulness Multiplierx0.95
Final Score+475

Project Details

Project URL
Description
BOL is an award-winning B2B agency. For over 20 years, we’ve crafted innovative experiences that aren’t just smart, they prove marketing’s influence on revenue. We understand that every marketing dollar is important to you. So we don’t take a one-size-fits-all approach. Instead, we take the time to learn your business, your audience, and your objectives, then develop bold strategies to reach your goals quickly and cost-effectively. We believe that ABM shouldn’t stand for Actively Burning Money. We’ll roll up our sleeves and help you achieve the ROI you expected when you invested in your ABM platform. (6Sense and Demandbase often refer their clients to us for support!) We believe standout creativity leads to outstanding results, so we have an exceptional team of writers, art directors, and video gurus to bring your campaigns to life. We are obsessed with testing, analyzing, and optimizing. We are obsessed with testing, analyzing, and optimizing. We are obsessed with testing, analyzing, and optimizing. Did we mention that we’re obsessed? But not just that, we deliver. BOL has the technology, data, and analytics infrastructure to bring best-in-class marketing performance insights. We are proud to be recognized by Forrester as a Top B2B Marketing Agency, and have garnered additional accolades from Chief Marketers, Fortune, B@B, the Business Marketing Association, AdAge, and Inc. Magazine. Want to learn more? Come talk to us.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline