Proof of Usefulness Report

Bobbie

Analysis completed on 1/16/2026

+678
Proof of Usefulness Score
Category Standard

Bobbie is a highly successful, venture-backed infant formula company with verifiable annual revenue exceeding $160M (2024 est.) and a valuation reported around $388M. Despite the submission's low quality (e.g., username 'StarBlade', exaggerated traction claims like 'most people have used my product'), external verification confirms exceptional real-world utility, nationwide retail presence (Target), and the acquisition of Nature's One. The project addresses a critical shortage in the US formula market with an EU-style organic product. The score reflects this high verifiable traction and utility, heavily outweighing the poor form submission.

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Score Breakdown

Real World Utility+1
Audience Reach Impact+1
Technical Innovation+1
Evidence Of Traction+1
Market Timing Relevance+0
Functional Completeness+0
Subtotal+696
Usefulness Multiplierx0.97
Final Score+675

Project Details

Project URL
hibobbie.com
Description
Bobbie is creating a parenting culture of confidence, not comparison. And it starts with how we choose to feed our babies. We crafted our European our infant formula with purposefully sourced, organic ingredients to give parents a product they are proud to feed their babies, direct to their doorstep. Bobbie is proud to be the only US formula that is designed to meet both FDA and EU standards. \n \nAlthough 83% of parents turn to formula in the first year of their baby’s life, this is the silent majority that is often shamed for not being able to exclusively breastfeed. Co-founded by two moms and created by a team of mom scientists, nutritionists, pediatricians, and lactation consultants, the Bobbie team knows first hand that there is no one size fits all for feeding. With Bobbie, we hope you can Bottle Boldly.\n
Audience Reach
everyone
Target Users
everyone
Technologies
Consumer Goods
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline