Proof of Usefulness Report

BMO Media

Analysis completed on 2/14/2026

+53

Proof of Usefulness Score

You're In Business

BMO Media is a verified, legitimate digital marketing agency specializing in retention (email/SMS) for eCommerce, with estimated annual revenue of ~$2.3M and partners like Klaviyo and Yotpo. However, the submission quality is critically low, featuring likely fictitious contact details ('ThunderClaw'), demonstrably false claims of reach ('everyone', 'most people have used my product'), and confusing financial metrics ('marketcap: 17000000'). While the underlying business has real-world utility and verified traction, the submission's lack of seriousness and data integrity severely penalizes the final score.

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Score Breakdown

Real World Utility+21.25

Audience Reach Impact+4.0

Technical Innovation+3.0

Evidence Of Traction+10.0

Market Timing Relevance+8.0

Functional Completeness+0.5

Subtotal+46.75

Usefulness Multiplierx1.13

Final Score+53

Project Details

Project URL

bmomedia.co

Description

We're a team of talented strategists, writers, designers, and developers--with decades of combined experience in all facets of digital marketing. Whether you want to drive more lifetime value, lower acquisition costs, or revive your old email program, we'll help you reach your goals with smart, effective and imaginative all-in-one solutions, for all of your retention marketing needs.

Algorithm Insights

Market Position

Growing utility with room for optimization

User Engagement

Documented reach suggests active user community

Technical Stack

Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline