Proof of Usefulness Report

Blueshift

Analysis completed on 1/16/2026

+462
Proof of Usefulness Score
Industry Mainstay

Blueshift is a mature, venture-backed Customer Data Platform (CDP) with significant verifiable traction, including ~$35M annual revenue, $100M+ in funding (SoftBank, Nexus), and enterprise clients like LendingTree and BBC. While the project itself is high-utility and established, the specific submission provided was of very low quality (lazy inputs like 'everyone' for reach and 'most people' for traction). The score reflects the strong external reality of the business ($35M revenue places it in the 'Much larger scale' category >400), penalized slightly for the poor quality of the application data.

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Score Breakdown

Real World Utility+114
Audience Reach Impact+68
Technical Innovation+51
Evidence Of Traction+150
Market Timing Relevance+36
Functional Completeness+1
Subtotal+420
Usefulness Multiplierx1.1
Final Score+462

Project Details

Project URL
blueshift.com
Description
San Francisco-based Blueshift helps brands deliver relevant, connected experiences across every customer interaction. It's SmartHub CDP uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. Through unified data, omnichannel orchestration, intelligent decisioning, and unmatched scale, Blueshift gives brands all the tools to seamlessly deliver 1:1 experiences in real-time across the entire customer journey. \n\nLeading consumer brands such as LendingTree, Udacity, Discovery, PayPal, Groupon, and the BBC use Blueshift to drive continued revenue growth through elevated customer engagement. \n\nThe company is backed by leading venture capital investors, including SoftBank Ventures, Storm Venture Partners, and Nexus Venture Partners.
Audience Reach
everyone
Target Users
everyone
Technologies
Automation, Venture Capital, Marketing
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline