Proof of Usefulness Report

Bluelight Consulting

Analysis completed on 1/15/2026

+46
Proof of Usefulness Score
You're In Business

The submission is incoherent, listing 'Bluelight Consulting' (a verified software agency) as the project name but providing a description for 'Money Her Way' (a financial blog) that is a copy-pasted job advertisement. The traction claim 'most people have used my product' is factually false and unverifiable. While both entities exist as small businesses (Bluelight has ~16 Clutch reviews, Money Her Way is a niche blog), the submission quality is critically low and fails to demonstrate specific utility or metrics.

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Score Breakdown

Real World Utility+15
Audience Reach Impact+4
Technical Innovation+3
Evidence Of Traction+2
Market Timing Relevance+20
Functional Completeness+1
Subtotal+45
Usefulness Multiplierx1.02
Final Score+46

Project Details

Project URL
Description
Money Her Way was created by mother and daughter duo, with the sole goal to provide sound financial advice to women. The blog is now a source women could turn to for questions or concerns about their finances. Anyone can publish their experiences and advice on the internet, but Money Her Way also has the credentials of financial planners backing it up. With their information validated by the family-run financial firm, Halliday Financial, they provide accurate and reliable financial education resources and advice.\n\nMoney Her Way is looking to grow the founding team. We are looking to bring on a CMO that has a passion for finance and has dreamed about starting and growing their own blog. \n\nIdeally, our CMO will have: \n\n- has a few years of experience at a marketing agency\n- is willing to work on this project part time\n- looking for an extra source of income\n- wants to grow with a scrappy team\n\nOur CMO will have the passion for and understanding of the following:\n\n- the ins and outs of SEO \n- written and video content about finance\n- content / branding\n- affiliate marketing program\n- email marketing campaigns
Audience Reach
everyone
Target Users
everyone
Technologies
Marketing, Software Development, Banking
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline