Proof of Usefulness Report

Blued Co. Ltd.

Analysis completed on 2/7/2026

+655
Proof of Usefulness Score
Category Standard

Blued Co. Ltd. appears to be a legitimate and successful Japanese media/ed-tech company (operating 'StudyIn') with verifiable traction (1.5M+ YouTube subscribers, ~125 employees). The business model leverages high-engagement short-form video to drive study-abroad leads, showing strong market timing and utility. However, the submission itself is low quality, containing hyperbolic claims ('most people have used my product') and confusing financial labels ('marketcap' likely referring to valuation or revenue in JPY/USD). The score reflects a mature, high-traction business penalised slightly for a sloppy submission.

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Score Breakdown

Real World Utility+212.5
Audience Reach Impact+170.0
Technical Innovation+60.0
Evidence Of Traction+180.0
Market Timing Relevance+90.0
Functional Completeness+15.0
Subtotal+727.5
Usefulness Multiplierx0.9
Final Score+655

Project Details

Project URL
Description
We specialize in international business. Having Video Media Marketing as our common infrastructure, we operate Japan's largest cross bound Study Abroad Media business, and Media Commerce business providing recreational experiences to tourists visiting Japan. 【Blued's Competitive Edge】 ■Video Media Marketing - StudyIn Native Eikaiwa(904K subs) - StudyIn Daily Japanese(564K subs) - StudyIn Ryugaku TV(52K subs) *We manage 3 other accounts, 6 altogether With over 1.5M subscribers on Youtube, we have reached 4.7M followers on Youtube/ TikTok/Instagram/Podcast combined. Just as the way information gathered changed from newspapers to Google searches, we are in the midst of another shift , from Google searches to searching on video platforms such as Youtube and TikTok. Visual videos are said to provide 5 thousand times the amount of information compared to that of a one minute transcript, making decision making effortless. We believe in a future where video searches will replace Google searches, and having Video Media Marketing as the company's backbone, we will transform our business on a global scale. 日本の魅力を海外に発信する動画メディア事業は総フォロワー数900万を突破、訪日外国人へ語学旅行を提供する体験型マーケットプレイス、日本最大級の留学DX事業を運営しています。

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline