Proof of Usefulness Report

Blue Strawberry Elephant

Analysis completed on 1/25/2026

+35
Proof of Usefulness Score
You're In Business

Blue Strawberry Elephant is a legitimate, established creative agency in Sheffield, UK, operating since 2006. While external verification confirms credible clients (NHS, local councils) and longevity, the project submission itself was of very poor quality, containing hyperbolic claims (audience reach: 'everyone', traction: 'most people have used my product') and inaccurate financial terminology ('marketcap' for a private micro-entity). The score reflects the reality of a stable, small local business (~10 employees, not 30) while heavily penalizing the lack of precision and verifiable data in the submission.

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Score Breakdown

Real World Utility+15.0
Audience Reach Impact+3.2
Technical Innovation+0.75
Evidence Of Traction+9.0
Market Timing Relevance+3.0
Functional Completeness+0.25
Subtotal+31.2
Usefulness Multiplierx1.12
Final Score+35

Project Details

Description
Independent Brand Creation, Animation, Copywriting, Design and Creative Marketing Company, based in Sheffield. Run by two owner managers who head up an eclectic bunch of complimentary creatives. BE UNFORGETTABLE.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline