Proof of Usefulness Report

Blue Bottle Coffee

Analysis completed on 1/15/2026

+667
Proof of Usefulness Score
Category Standard

Blue Bottle Coffee is a verifiably successful global brand with high real-world utility and massive market traction (approx. $700M valuation). However, as a submission to a technology evaluation framework, it scores low on technical innovation, being primarily a retail/CPG business. The submission quality was poor, containing vague claims ('most people have used my product') and questionable tags ('climatetech'), resulting in penalty multipliers. Despite this, the overwhelming verified scale of the business drives a high final score.

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Score Breakdown

Real World Utility+225
Audience Reach Impact+190
Technical Innovation+30
Evidence Of Traction+237
Market Timing Relevance+80
Functional Completeness+5
Subtotal+767
Usefulness Multiplierx0.87
Final Score+667

Project Details

Project URL
bluebottlecoffee.com
Description
Blue Bottle Coffee is a specialty coffee roaster and retailer known for its commitment to quality, sustainability, and the art of coffee brewing. Founded in 2002, the company has grown from a small roastery in Oakland, California, to an internationally recognized brand with cafes in major cities across the United States and Asia. Blue Bottle Coffee focuses on sourcing the finest, responsibly grown beans and roasting them to highlight their unique flavors. The company is dedicated to providing an exceptional coffee experience, offering a range of meticulously crafted beverages and products, including single-origin coffees, espresso blends, and brewing equipment. With a strong emphasis on freshness, Blue Bottle Coffee ensures that its beans are roasted and shipped within 48 hours, delivering a superior coffee experience to its customers.
Audience Reach
everyone
Target Users
everyone
Technologies
Climatetech, Art
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline