Proof of Usefulness Report

blis

Analysis completed on 1/15/2026

+678
Proof of Usefulness Score
Category Standard

Blis is a well-established, global ad-tech location data platform (founded 2004) with significant verifiable traction, including ~500 employees and blue-chip clients (Unilever, Samsung). While the submission form contained low-effort generic responses (e.g., claiming reach is 'everyone' and traction is 'most people'), the underlying business fundamentals, longevity (18+ years), and valuation context ($175M+) place it firmly in the high-impact tier. The score reflects strong commercial reality dampened slightly by the poor quality of the specific submission evidence.

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Score Breakdown

Real World Utility+212
Audience Reach Impact+180
Technical Innovation+112
Evidence Of Traction+180
Market Timing Relevance+80
Functional Completeness+5
Subtotal+770
Usefulness Multiplierx0.88
Final Score+678

Project Details

Project URL
Description
Blis is the audience-first platform that doesn't rely on personal data. We’re an integrated planning and buying platform that delivers scaled, relevant and high-performing audiences, helping the world’s largest brands and media agencies achieve their goals.\n\nOver the past 18 years, Blis has built its reputation on delivering award-winning location-powered advertising solutions. In today’s consumer-centric landscape, Blis is transforming the role of location data by combining it with a broad range of rich and powerful datasets to give our clients the deepest audience understanding available. Our unique approach to integrated planning and buying provides personalised targeting and performance without reliance on personal data. We serve relevant ads to the highest-value addressable audiences across any channel and deliver our clients’ campaign outcomes every time, from brand awareness and engagement through to store/site visits and sales. \n\nEstablished in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald's, HSBC, Mercedes Benz and Peugeot, as well as every major media agency.\n \nTo learn more, visit blis.com.\n
Audience Reach
everyone
Target Users
everyone
Technologies
Marketing, Business Development
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline