Proof of Usefulness Report

BlackBear Digital

Analysis completed on 2/7/2026

+34
Proof of Usefulness Score
You're In Business

BlackBear Digital appears to be a legitimate, small-scale boutique marketing agency based in Singapore with a team of 6. However, the project submission suffers critically from low credibility and exaggeration. Claims such as audience reach being 'everyone' and traction evidence stating 'most people have used my product' are demonstrably false for a specialized B2B agency. The financial metric labeled 'marketcap' is likely a misuse of terminology for cumulative revenue or valuation. While the business has utility as a service provider, the lack of verifiable technical innovation and the poor quality of the submission (unsubstantiated claims) result in a low PoU score.

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Score Breakdown

Real World Utility+17.5
Audience Reach Impact+1.5
Technical Innovation+1.5
Evidence Of Traction+4.38
Market Timing Relevance+6.0
Functional Completeness+0.25
Subtotal+31.13
Usefulness Multiplierx1.08
Final Score+34

Project Details

Project URL
blackbear.sg
Description
BlackBear Digital is a full-funnel marketing and branding agency. We are made up of a team of brandsmiths, storytellers, creative thinkers and problem solvers. Headquartered in Singapore, we ply our skills across Asia to help brands brave the tangled forest of today’s business environment, empowering them to become the fantastic beasts they were always meant to be. In a global business environment characterized by volatility, enterprises require nothing less than a full-funnel strategy that combines the power of traditional brand building with the precision of data-driven performance marketing. As your growth partner, BlackBear is purpose-built to guide you through the complexities of this approach by joining the dots between creativity, technology and strategy to connect your brand with new audiences, new solutions and new markets.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline