Proof of Usefulness Report

Black and Yellow

Analysis completed on 2/7/2026

+38
Proof of Usefulness Score
You're In Business

The project 'Black and Yellow' presents itself as a creative agency in India (based on the .in domain). However, the submission contains significant red flags and hyperbolic claims that severely impact its credibility. The claim that 'most people have used my product' is demonstrably false for a niche agency with no significant search engine footprint. The revenue figure is labeled 'marketcap' (incorrect terminology for a private agency's monthly revenue field), and the audience is listed as 'everyone'. Search results yield no verifiable presence for an agency of this name, despite a claimed 2014 launch. The submission appears to be either a test, a low-effort entry, or a very small local business with exaggerated metrics.

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Score Breakdown

Real World Utility+40.0
Audience Reach Impact+5.0
Technical Innovation+16.0
Evidence Of Traction+5.0
Market Timing Relevance+40.0
Functional Completeness+10.0
Subtotal+21.9
Usefulness Multiplierx1.15
Final Score+25

Project Details

Description
We are a creative agency that works with brands, agencies, start-ups, and media owners and generate content for them across platforms. Content which start conversations and shift perceptions. Because we believe, that if we get people talking about our work, we have hit bulls-eye. From branded content to niche programming, documentaries to primetime TV formats, short-formats to online films, we work hard to make sure that everything we do is entertaining, engaging, surprising, witty and warm – and always supported by the highest production values. We work with brands directly and we also play well with others, be it media owners and agencies of all disciplines, to make sure our content solutions fit seamlessly into the broader campaign and works well with all the possible channels that are available. And all this while we (quite literally) stay true to our colours. So while the colour black inspires us to do things that are powerful and sophisticated, yellow stays true to creativity, helping us to find new ways of doing things. Come let the stripes captivate you.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline