Proof of Usefulness Report

BKC Media

Analysis completed on 2/13/2026

+142
Proof of Usefulness Score
Gaining Momentum

BKC Media is a legitimate, long-standing (50+ years) niche agency in the Netherlands specializing in medical and technical content. However, the submission drastically inflates the team size (claiming 125 vs. actual ~10) and reach ('everyone'). As a small B2B service business rather than a scalable tech product, its utility is localized and specific. The score reflects its stability as an SME but penalizes the hyperbolic and inaccurate submission data.

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Score Breakdown

Real World Utility+60
Audience Reach Impact+15
Technical Innovation+25
Evidence Of Traction+40
Market Timing Relevance+40
Functional Completeness+10
Subtotal+157.5
Usefulness Multiplierx0.9
Final Score+142

Project Details

Project URL
Description
Are you looking for a creative agency that really specializes in your profession, a team that bridges the gap between what is important to you and what interests your customers? It is our passion to make difficult topics easy to digest. Our focus on content ensures that we create successful e-learnings for specialists and campaigns that matter, but also - for example - patient communication about their disease and explainer videos about complex (medical) processes. We create everything from (re-)branding to campaigns to animations and video, to websites, apps and (eHealth) platforms and from professional presentations to cool elearnings to (live) webinars to virtual reality applications. Also, medical conference reports, brochures, step-by-step manuals and more....

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline