Proof of Usefulness Report

BK Helps You

Analysis completed on 1/25/2026

+46
Proof of Usefulness Score
You're In Business

BK Helps You is a verifiable digital marketing consultancy and training service based in New Zealand, led by Bruna Keller. While the service provides genuine utility to local SMEs and students (verified role as a tutor at Yoobee Education), the project is a standard service business rather than a scalable technology product. The submission suffers from hyperbolic claims (Reach: 'everyone', Traction: 'most people') and misused terminology ('marketcap' for revenue), which significantly lowers the score compared to high-growth tech ventures.

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Score Breakdown

Real World Utility+75.0
Audience Reach Impact+20.0
Technical Innovation+10.0
Evidence Of Traction+40.0
Market Timing Relevance+50.0
Functional Completeness+40.0
Subtotal+41.25
Usefulness Multiplierx1.12
Final Score+46

Project Details

Project URL
brunakeller.com
Description
I am Bruna Keller, and at BK Helps You, our mission is to empower small and medium-sized businesses in New Zealand and Australia with effective digital marketing strategies. Based in Auckland, we offer tailored digital marketing training courses designed to equip your team with practical skills in: • Understand who is your ideal customer and overall target audience • Email marketing • Social media strategies • Search engine optimization (SEO) • Campaign reporting and data analysis • Digital advertising • Website management and optimization • Content marketing And much more. Since 2020, I’ve been teaching digital marketing courses online through Yoobee Education, reaching hundreds of students across New Zealand and Australia. This collaboration has deepened my expertise in online education, while at BK Helps You, our focus remains on providing customized training programs that empower your team to navigate and succeed in today’s digital landscape. Our goal is to foster long-term growth within your organization, enabling you to take control of your digital marketing efforts confidently. Start here: www.brunakeller.com

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline