Proof of Usefulness Report

Big Brown Industries

Analysis completed on 1/26/2026

+21
Proof of Usefulness Score
You're In Business

Big Brown Industries appears to be a local signage and printing business based in New Zealand. The submission contains significant discrepancies, such as claiming a team size of 30 with an 'all time marketcap' of only 50,000 (unit unspecified, likely low revenue) over 12 years. Claims of audience reach being 'everyone' and traction being 'most people have used my product' are unrealistic and unsubstantiated. The project lacks technical innovation relevant to a technology evaluation framework, and the data provided suggests a traditional service business rather than a scalable tech venture.

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Score Breakdown

Real World Utility+12.00
Audience Reach Impact+1.50
Technical Innovation+0.38
Evidence Of Traction+1.25
Market Timing Relevance+4.00
Functional Completeness+0.50
Subtotal+19.63
Usefulness Multiplierx1.08
Final Score+21

Project Details

Project URL
Description
OUR MOTTO Why think outside the box when you can remove the box entirely? Motorsport Livery | Retail Signage | Digitally Printing | Fleet branding. BESPOKE. UNCONVENTIONAL. DIFFERENT We design, print, fabricate, wrap and install.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline