Proof of Usefulness Report

Bewakoof.com

Analysis completed on 1/15/2026

+611
Proof of Usefulness Score
Category Standard

Bewakoof.com is a well-established D2C fashion brand in India with significant traction ($21M+ annual revenue, ~10M cumulative users), recently acquired by TMRW (Aditya Birla Group). While the project demonstrates high real-world utility and massive reach consistent with a mature company, the submission itself was of extremely poor quality (vague, hyperbolic claims like 'everyone' and 'most people'). The score reflects the verified high value and scale of the business (calibrated against the 'Much Larger Scale' bracket), heavily penalized by the 'Response Quality' metric and a randomization factor adjusting for the lazy submission and recent stagnation in revenue growth.

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Score Breakdown

Real World Utility+22
Audience Reach Impact+18
Technical Innovation+2
Evidence Of Traction+21
Market Timing Relevance+7
Functional Completeness+0
Subtotal+719
Usefulness Multiplierx0.85 (Penalty for submission quality & flat growth)
Final Score+611

Project Details

Project URL
bewakoof.com
Description
Bewakoof.com is an innovative online fashion and lifestyle brand based in India. Founded in 2012, the company has carved a niche for itself by offering trendy and affordable apparel and accessories primarily targeting the youth demographic. Bewakoof.com is known for its quirky and creative designs, often featuring pop culture references and humorous slogans. The brand emphasizes quality and comfort, providing a wide range of products including t-shirts, hoodies, joggers, and mobile accessories. With a strong online presence and a commitment to customer satisfaction, Bewakoof.com continues to expand its reach and influence in the fast-paced world of fashion e-commerce.
Audience Reach
everyone
Target Users
everyone
Technologies
Fashion, Art
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline