Proof of Usefulness Report

BetterUp

Analysis completed on 1/15/2026

+688
Proof of Usefulness Score
Category Standard

BetterUp is a verified 'Unicorn' in the professional coaching space with a valuation of ~$4.7B and significant market presence. However, the project submission itself was low-quality, featuring hyperbolic claims ('most people have used my product') and generic descriptions. Despite the sloppy submission, the underlying entity's massive scale, real-world utility, and verified market traction drive a high score, falling into the 'Much larger scale' calibration tier. The score is penalized significantly by the Quality Factors due to the lack of effort in the response data.

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Score Breakdown

Real World Utility+180
Audience Reach Impact+152
Technical Innovation+96
Evidence Of Traction+196
Market Timing Relevance+95
Functional Completeness+5
Subtotal+724
Usefulness Multiplierx0.95
Final Score+687

Project Details

Project URL
betterup.com
Description
BetterUp, accessible via betterup.com, is a leading human transformation company that focuses on personal and professional development through coaching and mental fitness. Founded in 2013, BetterUp offers a platform that combines world-class coaching, AI technology, and behavioral science to help individuals and organizations unlock their full potential. The company provides personalized coaching experiences that are designed to improve leadership skills, resilience, and overall well-being. BetterUp serves a wide range of clients, from Fortune 500 companies to small businesses, aiming to foster growth, enhance performance, and drive meaningful change in the workplace.
Audience Reach
everyone
Target Users
everyone
Technologies
Software Development, Business Development, Leadership
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline