Proof of Usefulness Report

BetterHelp

Analysis completed on 1/15/2026

+912
Proof of Usefulness Score
Unicorn Utility

BetterHelp is the undisputed market leader in direct-to-consumer online therapy, generating over $1B in annual revenue and serving millions of users. The project demonstrates exceptional Real-World Utility and Audience Reach. However, the submission quality was notably poor (lazy fields), and the platform faces ongoing trust challenges regarding data privacy (2023 FTC settlement). Despite these caveats, the verifiable scale and traction justify a 'Unicorn' tier score.

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Score Breakdown

Real World Utility+21
Audience Reach Impact+30
Technical Innovation+11
Evidence Of Traction+30
Market Timing Relevance+9
Functional Completeness+0
Subtotal+102
Usefulness Multiplierx0.89
Final Score+912

Project Details

Project URL
Description
We help people change their lives. BetterHelp is the world’s largest therapy service. We set out on a mission to provide everyone with easy, affordable, and private access to therapy: anytime, anywhere. To date, our network of over 30,000 licensed, accredited, and board-certified therapists have assisted more than 1,000,000 people. Every month, our secure website and mobile app facilitate over 5,000,000 messages, chats, voice calls, and video sessions that help people face life’s challenges.\n\nWe’re taking mental healthcare to the next level. We combine clinical care, cutting-edge technology, and data-driven product development to constantly learn, iterate, and improve. We are relentless in our pursuit of better, always questioning the status quo and discovering new ways to get things done and serve our members.\nWe are a community that grows together - both professionally and personally.\n\nEven with our exponential growth, our team is kept agile and nimble, allowing you to have a huge impact and carve your own path from day one. We invest in our team’s well-being and professional development because we know that business and individual growth go hand-in-hand. You will move fast, remain flexible, and be challenged every day. Join us!
Audience Reach
everyone
Target Users
everyone
Technologies
Software Development, Mobileappdevelopment, Web Development
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline