Proof of Usefulness Report

Better Collective

Analysis completed on 2/7/2026

+717
Proof of Usefulness Score
Category Standard

Better Collective is a publicly traded (Nasdaq Stockholm/Copenhagen) digital sports media powerhouse with verifiable annual revenue exceeding €370M and a massive monthly audience of ~450 million visits. The project owns leading brands like Action Network, HLTV, and FUTBIN. While the submission itself was low-effort (e.g., vague traction claims like 'most people have used my product'), the underlying entity is a verifiable market leader with exceptional scale and utility in the sports media/betting sector. The score reflects the massive real-world scale and traction, slightly penalized by the poor quality of the submission data.

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Score Breakdown

Real World Utility+225
Audience Reach Impact+200
Technical Innovation+45
Evidence Of Traction+250
Market Timing Relevance+90
Functional Completeness+5
Subtotal+815
Usefulness Multiplierx0.88
Final Score+717

Project Details

Project URL
bettercollective.com
Description
Better Collective is a digital sports media group operating a diversified portfolio of digital sports media, sports betting media and esports & gaming communities. We are on a mission to excite sports fans through engaging content and foster passionate communities worldwide. Incorporated in Denmark in 2004, Better Collective remains under the direct management of its founders, Jesper and Christian. Since our inception, we have undergone substantial growth, driven by successful acquisitions to realize our vision of becoming the leading digital sports media group. Headquartered in Copenhagen, Denmark, and dual listed on Nasdaq in Stockholm and Copenhagen, Better Collective operates globally and + 1,500 colleagues. At its core, Better Collective covers a vast range of sports that spans from the most popular leagues such as the Premier League and NFL to niche competitions. With our brands, fans can explore the exciting world of sports through various content formats such as exclusive videos, engaging podcasts, editorial sports news as well as expert insights and tips into the latest and upcoming sports events. Our wide range of content engages a sports audience of more than 450 million visits each month across our House of Brands - The digital home of sports fans. These brands include HLTV, FUTBIN, Action Network, Playmaker HQ, Bolavip, and AceOdds - just to name a few. We have a dream team of highly talented employees with a unique set of digital capabilities and a strong track record in attracting and driving sports fans to our brands. In combination with engaging content offerings, we are able to build and grow a strong and loyal audience across our brands.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline