Belazu

Belazu is a highly established, verified UK-based food manufacturer with estimated annual revenues exceeding £50M and significant market traction (acquired by William Jackson Food Group). However, the submission itself is of extremely low quality, providing vague claims ('everyone', 'most people') and failing to detail any technology component. While the 'Real-World Utility' and 'Traction' scores are bolstered by external verification of the brand's existence and success, the project scores poorly on 'Response Quality' and 'Technical Innovation' as it is a CPG brand submitted without a clear technological angle. The score reflects a strong business entity penalized by a poor submission.