BeEmbedded Ltd is a verified early-stage IoT startup based in Edinburgh, actively participating in the Techscaler accelerator. While the project addresses a genuine problem (e-waste and modular IoT design) with legitimate technical merit, the submission itself severely damages its credibility. Claims such as 'most people have used my product' and an audience of 'everyone' are demonstrably false for a company founded in 2023 with micro-entity accounts (~£23k assets). The revenue figure likely refers to a valuation cap rather than realized revenue. The score reflects the reality of a promising pre-seed startup weighed down by a low-quality, exaggerated submission.
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