Proof of Usefulness Report

Bee Digital

Analysis completed on 2/7/2026

+38
Proof of Usefulness Score
You're In Business

Bee Digital is a verified New Zealand-based digital marketing agency (NZBN: 9429047227576) established in 2019. However, the project submission contains significant red flags and hyperbolic claims, such as stating 'most people have used my product' and an audience reach of 'everyone,' which contradict its actual status as a local service provider. The revenue figure ($2.5M 'marketcap') is likely cumulative lifetime revenue given the team size and scope, but the terminology is misused. While the business is legitimate, the low-quality submission, lack of technical innovation (standard agency services), and unverifiable/false traction claims result in a low Proof of Usefulness score.

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Score Breakdown

Real World Utility+15.0
Audience Reach Impact+1.0
Technical Innovation+1.5
Evidence Of Traction+6.75
Market Timing Relevance+5.0
Functional Completeness+0.25
Subtotal+29.5
Usefulness Multiplierx1.12
Final Score+33

Project Details

Description
BEE Digital Marketing, based in Christchurch, specialises in the creation of websites, marketing, graphics and social media. We are the Digital Marketing

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline