Proof of Usefulness Report

Beardwood& Co.

Analysis completed on 2/7/2026

+468
Proof of Usefulness Score
Industry Mainstay

Beardwood& Co. is a verifiable, established branding agency (founded 2004) with high-profile clients like Colgate, Danone, and Pottery Barn, validating its 'Real-World Utility' and 'Traction' despite a low-quality submission. The submitted data contains inaccuracies (e.g., claiming 125 employees vs. verified ~20-30; confusing 'market cap' with revenue). As a service-based design firm, it lacks 'Technical Innovation' in the software sense, but its business fundamentals and client roster drive a solid score, tempered by the non-technical nature of the project and poor response quality.

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Score Breakdown

Real World Utility+18.75
Audience Reach Impact+9.6
Technical Innovation+0.75
Evidence Of Traction+21.25
Market Timing Relevance+5.0
Functional Completeness+0.5
Subtotal+55.85
Usefulness Multiplierx0.84
Final Score+468

Project Details

Project URL
beardwood.com
Description
At Beardwood&Co., we illuminate possibilities to amplify brand growth. Why? Because juicy challenges energize us and give birth to growth-driving creative ideas for you. From uncovering original insights to establishing your iconic status, we build for and guide you through the full brand experience (across communities, platforms, and conversations). Our big creative ideas are made to thrive in the real world since we know expectations for brands have changed. Brands that add value to the world and ideas to the conversation are the brands that thrive today. We're led by big agency rebels who crave big ideas without the egos, bureaucracy, or BS. We are brave, human, curious, and anti-bland. And we're ready to create something brilliant together.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline