Proof of Usefulness Report

Bark.com

Analysis completed on 1/15/2026

+542
Proof of Usefulness Score
Industry Mainstay

Bark.com is a major, established services marketplace (acquired by EMK Capital) with estimated annual revenue over $40M and significant global reach, positioning it well above the calibration baseline in terms of scale. However, the project submission itself was of low quality (generic copy-paste, hyperbolic claims), and the platform faces significant negative sentiment regarding lead quality ('scam' allegations by professionals). The score reflects high commercial traction and reach, penalized for operational reputation issues and a poor submission effort.

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Score Breakdown

Real World Utility+130
Audience Reach Impact+180
Technical Innovation+37
Evidence Of Traction+170
Market Timing Relevance+80
Functional Completeness+5
Subtotal+602
Usefulness Multiplierx0.9
Final Score+542

Project Details

Project URL
Description
Bark is the UK’s largest and fastest growing services marketplace, helping people find the right professional for their project in over 1,500 unique categories. The business is already profitable with a proven model but has the feel of a startup with a small team of just over 65 people and most of its work still to do.\n\nWe use cutting-edge technology and an extraordinarily talented team of people to solve an age-old problem; how to find the best available professional for any job, every time no matter what the need.\n\nBark is a dynamic, exciting, early-stage business – but with the financial security of a privately owned, revenue-generating established company – so you get all the benefits of working in a start-up environment (ownership, agility, responsibility and stimulation) without any of the worries.\n\nWe just placed sixth on The Sunday Times Tech Track 100 and with a presence in eight countries globally with imminent plans for further expansion, you can join us at a genuinely exciting time where a true impact can be made.\n\nWhy work with us?\n\nWe are all one big family who like to work hard and play hard whilst being very passionate about what we are doing.\n\nYou’ll be someone who loves innovating, problem-solving and wants to be at the forefront of transformation. We are constantly developing new and cutting edge scalable solutions and we need a best in class talent to push boundaries, work at pace and never take no for an answer!
Audience Reach
everyone
Target Users
everyone
Technologies
Entrepreneurship
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline