Proof of Usefulness Report

BARK

Analysis completed on 1/15/2026

+710
Proof of Usefulness Score
Category Standard

The project represents BARK Inc. (NYSE: BARK), a verified publicly traded company with over $480M in annual revenue and millions of customers. While the submission itself is of low quality—featuring hyperbolic claims like 'everyone' and lacking technical detail—the underlying entity has undeniable real-world utility and massive traction. The score reflects the high value of the business (Utility, Reach, Traction) partially offset by penalties for the lack of specific technical evidence and poor response quality in this submission.

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Score Breakdown

Real World Utility+2
Audience Reach Impact+2
Technical Innovation+1
Evidence Of Traction+2
Market Timing Relevance+1
Functional Completeness+0
Subtotal+780
Usefulness Multiplierx0.91
Final Score+710

Project Details

Project URL
bark.co
Description
BARK is a fast-growing company serving dogs and the humans who love them. We’re a company dedicated to the creation of products and services that make dogs happy.\n\nToday, BARK consists of several major properties:\n\nBarkBox \u0026 SuperChewer: A monthly subscription box of dog goodies\nBarkPost: Your daily dose of doggy news\nBarkShop: Spoil your pup with the very best\nBarkBuddy: Find fluffy adoptable singles in your area\nBarkPARK: Amazing experiences for you and your dog
Audience Reach
everyone
Target Users
everyone
Technologies
Software Monetization, News Journalism
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline