Proof of Usefulness Report

Balko

Analysis completed on 1/15/2026

+40
Proof of Usefulness Score
You're In Business

The submission presents a professional description of a Brazilian Fintech ('Balko') targeting the distressed assets market, backed by strong team credentials (Wharton, Moelis). However, the metadata contains severe red flags and inconsistencies suggesting a low-quality or bot-generated submission. The 'Business Type' is listed as 'Aluminium production' (likely confusing the fintech 'Balko' with the aluminium company 'Balco'), and the 'Evidence of Traction' claims 'most people have used my product,' which is factually impossible for a niche B2B platform. Due to these verifiable errors and lack of valid traction evidence, the score is heavily penalized.

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Score Breakdown

Real World Utility+16
Audience Reach Impact+3
Technical Innovation+7
Evidence Of Traction+1
Market Timing Relevance+8
Functional Completeness+0
Subtotal+35
Usefulness Multiplierx1.11
Final Score+39

Project Details

Project URL
Description
We are a newly formed Brazilian Fintech whose mission is to revolutionize the market of legal claims, litigation finance, and non-performing loans. We are the 1st online platform in Brazil to negotiate judicial assets through a proprietary online auction process. Balko’s connects buyers and sellers through a transparent system, fostering liquidity in the market. We use Artificial Intelligence and Data Analytics to bring efficiency and reinvent a market valued at more than US$300 billion.\n\nOur team is comprised of driven people, who have strong backgrounds and solid track-records. Co-founded by 3 Wharton MBAs together with a marketing specialist at Coca-Cola and an investment banker at Moelis and Merrill Lynch. Our CTO has more than 7 years of experience in product development ( including leading the fintech team at Vanguard)
Audience Reach
everyone
Target Users
everyone
Technologies
Banking, Analytics, Fintech
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline