Proof of Usefulness Report

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Analysis completed on 1/24/2026

+7
Proof of Usefulness Score
You're In Business

The submission for 'Back:us' presents significant contradictions and unsubstantiated claims. While describing a regional B2B consultancy ('Southwest'), the project claims a team size of 125 (contradicted by first-person singular descriptions), an audience of 'everyone', and that 'most people have used my product'—a statement that is objectively false. The metric 'all time marketcap' is misapplied to a service agency. Lacking verifiable evidence of traction or technology, and containing red flags indicative of a low-quality or spam submission, the project scores near zero.

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Score Breakdown

Real World Utility+2.50
Audience Reach Impact+0.50
Technical Innovation+0.00
Evidence Of Traction+0.00
Market Timing Relevance+1.50
Functional Completeness+0.25
Subtotal+4.75
Usefulness Multiplierx1.12
Final Score+5

Project Details

Project URL
Description
Back:us is a fractional CBO/CMO consultancy helping brands explore brand growth and creative possibilities. From brand and marketing strategy to frameworks and operational systems to creative direction and design – I help propel B2B, B2C, and D2C brands across the Southwest.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline