Proof of Usefulness Report

Babylist

Analysis completed on 2/7/2026

+622
Proof of Usefulness Score
Category Standard

Babylist is a verified market leader in the baby product industry with estimated annual revenue exceeding $400M-$500M and over 10 million monthly visitors, significantly outperforming the 'Small but promising' calibration tier. While the submission itself was low-effort (containing vague data like 'Computer Software' and incorrect financial figures like '$75M marketcap' vs actual multi-billion valuation potential), the underlying project demonstrates exceptional real-world utility, massive audience reach, and dominant market traction. The score reflects the immense scale of the business, heavily penalized by the poor quality of the submission inputs.

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Score Breakdown

Real World Utility+161.5
Audience Reach Impact+142.1
Technical Innovation+75.0
Evidence Of Traction+198.0
Market Timing Relevance+68.0
Functional Completeness+10.0
Subtotal+654.6
Usefulness Multiplierx0.95
Final Score+622

Project Details

Project URL
Description
Babylist is the leading digital destination for growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn more about Babylist’s registry options, editorial content and more, visit www.babylist.com You can also see a list of open positions at www.babylist.com/jobs.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline