Proof of Usefulness Report

BabyDash

Analysis completed on 1/15/2026

+202
Proof of Usefulness Score
Gaining Momentum

BabyDash is a long-standing Malaysian e-commerce retailer (est. 2011) specializing in baby products. While the project demonstrates verifiable longevity, reliable revenue (raising ~RM 2M+ in funding rounds), and a solid local brand presence, the current digital footprint has plateaued with monthly traffic estimated below 100k. The submission quality was poor, containing hyperbolic claims ('everyone', 'most people') and missing data, which negatively impacted the score. The project falls into the 'Established SME' category—valuable and functional, but lacking the high growth or technical innovation of a top-tier tech venture.

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Score Breakdown

Real World Utility+85
Audience Reach Impact+32
Technical Innovation+12
Evidence Of Traction+60
Market Timing Relevance+20
Functional Completeness+1
Subtotal+210
Usefulness Multiplierx0.96
Final Score+202

Project Details

Project URL
babydash.com.my
Description
BabyDash, accessible via babydash.com.my, is a leading online retailer specializing in baby and parenting products in Malaysia. Established to provide a convenient shopping experience for parents, BabyDash offers a wide range of products including diapers, baby food, toys, and other essential items for infants and toddlers. The company is committed to delivering high-quality products from trusted brands, ensuring safety and reliability for parents and their children. With a user-friendly platform, BabyDash aims to simplify the shopping process for busy parents, offering fast delivery services and excellent customer support.
Audience Reach
everyone
Target Users
everyone
Technologies
It Services, Consumer Goods, Ecommerce
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline