Proof of Usefulness Report

Babel PR

Analysis completed on 2/21/2026

+272
Proof of Usefulness Score
Gaining Momentum

Babel PR is an established B2B communications agency (launched 2006) with significant revenue (~£2.5M) and reputable clients (Amdocs, SecureData). However, the project submission is framed poorly as a technology product ('most people have used my product', 'everyone') rather than a service business. While the business itself has verifiable traction and utility, it lacks technical innovation and the submission quality is low with exaggerated reach claims.

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Score Breakdown

Real World Utility+75.0
Audience Reach Impact+10.0
Technical Innovation+0.0
Evidence Of Traction+175.0
Market Timing Relevance+40.0
Functional Completeness+2.5
Subtotal+302.5
Usefulness Multiplierx0.9
Final Score+272

Project Details

Project URL
Description
Babel is a technology PR and integrated communications consultancy headquartered in London with a team of consultants across Europe, the US and Asia Pacific. Our specific focus areas include: mobile/telecommunications, IoT, security, space tech, adtech, retail, e-commerce, fintech, enterprise, broadcast, media, marketing, and consumer technology. Our mission is to enhance the profiles of some of the most established technology corporations in the world and to help technology startups scale. We have the expertise and the experience to design and deliver compelling campaigns that produce the required result and we relish a challenge. For multi-market campaigns we provide centralised management and billing but we also give you access to teams that have the local knowledge, the contacts and the sector expertise to deliver impact. Campaigns: https://babelpr.com/b2b-pr-case-studies/ Blog: https://babelpr.com/blog/ Contact: newbusiness@babelpr.com General: enquiries@babelpr.com Recruitment: recruitment@babelpr.com (no agencies please) Instagram: https://www.instagram.com/babelpr/ Twitter: https://twitter.com/babelpr We value Babel’s sound consultancy and advice when it comes to positioning and messaging in order to better differentiate ourselves in a crowded and competitive marketplace." Marcel Kay, Public Relations Manager (EMEA), Amdocs "The team has delivered exactly what we needed through being proactive and reactive, helping to grow our brand within the defined target media.” Jessica Hayward, Head of Marketing, SecureData The Babel team really understands our market and our business, and consistently delivers brilliant results.” Stuart Ferreira-Cole, Commercial Director, Ostmodern "The Babel team has been great. Their ability to understand, develop and properly translate our messaging has been of considerable value. They are highly capable and I recommend them to anyone who truly wants the best.” Ralph Echemendia, “The Ethical Hacker” and CEO of Seguru

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline