Proof of Usefulness Report

BABB

Analysis completed on 1/15/2026

+124
Proof of Usefulness Score
Gaining Momentum

BABB (getbabb.com) is a verifiable, FCA-regulated fintech company established in 2016 with a live mobile app and token (BAX). However, the submission quality is critically low, featuring hyperbolic claims (e.g., 'most people have used my product') and missing data. While the project's longevity and team size (12-14) suggest a 'Comparable' or 'Small but Promising' tier, the PoU score is heavily penalized due to the lack of verifiable evidence provided in the input and the exaggerated reach claims.

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Score Breakdown

Real World Utility+20
Audience Reach Impact+6
Technical Innovation+10
Evidence Of Traction+62
Market Timing Relevance+6
Functional Completeness+0
Subtotal+105
Usefulness Multiplierx1.18
Final Score+124

Project Details

Project URL
Description
BABB is an FCA regulated company based in London, operating in the financial technology industry. The company was founded by Rushd Averroes in 2016 and focuses on decentralised banking systems offering peer-to-peer money and crypto transfer, mobile banking app, Social KYC, and the Black Card.\nWe are building a decentralised platform leveraging blockchain and biometrics technology, and aim to provide peer-to-peer banking services to the global micro-economy.
Audience Reach
everyone
Target Users
everyone
Technologies
Blockchain, Decentralization, Fintech
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline