Proof of Usefulness Report

B33 Design Ltd.

Analysis completed on 2/27/2026

+46
Proof of Usefulness Score
You're In Business

B33 Design Ltd. appears to be a legitimate boutique design consultancy with an impressive claimed client list (Nike, Convatec). However, the project scores low on the Proof of Usefulness scale relative to venture-backed tech standards due to its service-based business model (non-scalable), confusing financial metrics ($500k 'marketcap' over 8 years implies micro-scale revenue), and hyperbolic submission claims (e.g., reach: 'everyone', traction: 'most people have used my product'). It fits the profile of a successful freelance or micro-agency practice rather than a high-growth technology platform.

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Score Breakdown

Real World Utility+16.0
Audience Reach Impact+4.0
Technical Innovation+4.5
Evidence Of Traction+10.5
Market Timing Relevance+6.0
Functional Completeness+0.5
Subtotal+41.5
Usefulness Multiplierx1.10
Final Score+46

Project Details

Project URL
Description
We’re a digital design consultancy working with health and leisure organisations across the UK and US. From big brands like Nike and Deliciously Ella to med tech companies like Convatec and entertainment giants like Merlin. Whether you're launching something new or want to enhance what’s already there, our goal is to help you create positive change that brings lasting value – for your customers, employees and business. Our network includes strategists, business analysts, app designers, user experience architects, design coaches and more. We bring over 20 years’ experience across health, leisure, automotive, banking, finance, retail, food and drink, and charity sectors. Human-centred design for better business We’ll ensure your digital systems, products and services are meticulously designed around the people using them. Because better user experiences and business processes not only improve people’s day-to-day lives, they lead to better: - Customer relationships. - Adoption, retention and sales. - Employee engagement and productivity. - Efficiency and profitability. Consultancy, collaboration and coaching As part of our work with you, we may, for example: - Advise on digital strategy, ecosystems, transformation and teams. - Enhance customer journeys and service offerings in both physical and digital spaces. - Design digital products, such websites, apps, wearables, interfaces, immersive experiences and proprietary software - Oversee delivery and development to ensure successful outcomes - Optimise digital business processes and operations. - Educate and upskill your teams so they can continue our work. The nature of each project depends on your business goals and needs. And, most importantly, the needs of your customers and employees. Because our approach puts people at the heart of all decision making. Facing a challenge you’re unsure how to solve? We’d love to help. Let’s talk.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline