Proof of Usefulness Report

Avara

Analysis completed on 2/7/2026

+93
Proof of Usefulness Score
You're In Business

The submission for 'Avara' presents significant red flags regarding data integrity and credibility. While the URL points to an existing UK web agency, the claim that 'most people have used my product' and an audience reach of 'everyone' is demonstrably false and exaggerates the project's scale. The revenue figure ('marketcap: 2500000') uses incorrect terminology for a private agency and likely conflates total lifetime turnover with annual revenue or valuation. The lack of specific technical details and the generic nature of the services described result in a low score, placing it in the 'Minimal Traction' category.

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Score Breakdown

Real World Utility2.5)
Audience Reach Impact2.0)
Technical Innovation1.5)
Evidence Of Traction2.5)
Market Timing Relevance1.0)
Functional Completeness0.5)
Subtotal+108.75
Usefulness Multiplierx0.86
Final Score+93

Project Details

Project URL
Description
Regardless if you’re just starting out or your business is firmly established, we have the expertise and skills to help your business grow online. As a specialist web marketing company, we can help your business tap-in to the 51 million UK consumers currently using the Internet to search for products or services. Your customers are out there, you simply need to start engaging with them online and we can help you achieve exactly that. Over the last six years, we've helped countless small business owners, individuals and companies create more opportunities, more customers and ultimately, more success.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline