Proof of Usefulness Report

Aubergine

Analysis completed on 1/25/2026

+38

Proof of Usefulness Score

You're In Business

The submission describes 'Aubergine', a legitimate Leeds-based PR agency, but the input data contains significant inaccuracies and likely conflation with a different entity ('Aubergine Solutions'). While the agency is a successful boutique business with ~£1M turnover and industry awards, the submission claims a team size of 125 (reality: ~13) and traction of 'most people' (reality: niche B2B). The claimed 'marketcap' and username 'IronForge' suggest a low-quality or confused submission. The score reflects the valid underlying service business heavily penalized for false metrics and lack of technical innovation.

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Score Breakdown

Real World Utility+15.0

Audience Reach Impact+2.0

Technical Innovation+0.75

Evidence Of Traction+6.25

Market Timing Relevance+5.0

Functional Completeness+0.25

Subtotal+29.25

Usefulness Multiplierx1.15

Final Score+34

Project Details

Project URL

weareaubergine.com

Description

Aubergine, a Leeds-based PR agency, specialises in food, lifestyle, health, tech, and sustainability. Our team uniquely combines former BBC and Channel 4 journalists with senior PR experts, delivering creative and impactful storytelling across PR, content marketing, thought leadership, UGC, influencer management, and social media. Recognised as one of Prolific North’s Agencies To Watch and awarded CIPR PRide's Best Use of Media Relations, we bring fresh, innovative strategies to every campaign.

Algorithm Insights

Market Position

Growing utility with room for optimization

User Engagement

Documented reach suggests active user community

Technical Stack

Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline