Proof of Usefulness Report

Attn Media

Analysis completed on 1/25/2026

+9
Proof of Usefulness Score
You're In Business

The project appears to be a defunct or dormant Australian marketing agency (Attn Media Pty Ltd), whose ABN was cancelled in July 2025. The submission contains significant red flags, including verifiable falsehoods regarding audience reach ('most people have used my product', likely confusing the entity with the US-based media brand 'ATTN:') and misused metrics ('all time marketcap' for a service business). There is no evidence of active operations, technical innovation, or current market relevance.

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Score Breakdown

Real World Utility+3.75
Audience Reach Impact+1.0
Technical Innovation+0.75
Evidence Of Traction+1.25
Market Timing Relevance+1.0
Functional Completeness+0.25
Subtotal+8
Usefulness Multiplierx1.12
Final Score+9

Project Details

Project URL
Description
Media Content Creation | Social Media Marketing | Marketing & Brand Management Consultancy | Influencer Marketing Attn Media exists to help your organisation achieve its goals – whether it’s increasing engagement, getting in front of a specific audience, or communicating new offerings, there is nothing we love more than to devise innovative and clever ways to help you outmanoeuvre your competition and thrive through well thought out and expertly executed marketing strategy. What makes Attn Media different is that we win for you by placing your brand where the attention is. Attention is a dynamic and fast-moving creature and it pays to be not only on top of the current game but forward thinking also. The team at Attn Media pride themselves on playing the current marketing landscape while future proofing your business by looking forward around two to three years to position your brand for longevity. Depending on your goals and objectives, we can advise you on the best return on your investment, whether it's using Google Adwords and Remarketing, Email Marketing, Social Media Marketing, SEO/Search Engine Optimisation or Fully integrated marketing solutions and packages, Attn media has you covered.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline