Proof of Usefulness Report

Attentive

Analysis completed on 1/14/2026

+623
Proof of Usefulness Score
Category Standard

Attentive is a highly successful unicorn ($7B valuation) in the SMS marketing space with immense real-world utility and traction. However, the submission itself was low-effort (e.g., audience defined as 'everyone', submitter name 'IronForge'), which negatively impacted the Quality Factors for Utility and Reach. Despite the poor submission quality, the verifiable metrics (market cap/valuation) and established market dominance ensure a high score in the 'Much Larger Scale' category.

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Score Breakdown

Real World Utility+112
Audience Reach Impact+95
Technical Innovation+127
Evidence Of Traction+250
Market Timing Relevance+95
Functional Completeness+5
Subtotal+685
Usefulness Multiplierx0.91
Final Score+623

Project Details

Project URL
attentive.com
Description
Attentive is a leading personalized mobile messaging platform that helps businesses connect with their customers through targeted and engaging SMS and MMS marketing campaigns. By leveraging real-time behavioral data and advanced segmentation, Attentive enables brands to deliver highly relevant and timely messages that drive customer engagement, retention, and revenue growth. The platform is designed to be user-friendly and integrates seamlessly with existing marketing tools, making it an essential solution for businesses looking to enhance their mobile marketing strategies.
Audience Reach
everyone
Target Users
everyone
Technologies
Marketing, Messaging Communications, Business Development
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline