Proof of Usefulness Report

Athena Advisory LLC

Analysis completed on 1/24/2026

+42
Proof of Usefulness Score
You're In Business

The submission describes 'Athena Advisory' and its 'SCERTIFY' platform, a supply chain sustainability project that was active circa 2021 but is currently listed as 'deadpooled' (inactive/failed) in business directories as of mid-2025. The submission contains critical contradictions and false claims, such as 'most people have used my product' (demonstrably false for a niche B2B tool) and a target audience of 'everyone'. While the historical concept of AI-driven ESG compliance has utility, the project appears dormant, and the submission quality is critically low, suggesting a lack of current viability.

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Score Breakdown

Real World Utility+50
Real World Utility Quality+0.5
Audience Reach Impact+10
Audience Reach Impact Quality+0.5
Technical Innovation+40
Technical Innovation Quality+0.5
Evidence Of Traction+20
Evidence Of Traction Quality+0.5
Market Timing Relevance+20
Market Timing Relevance Quality+0.5
Functional Completeness+10
Response Quality Quality+0.5
Subtotal+14
Usefulness Multiplierx1.15
Final Score+16

Project Details

Project URL
athenaadvisory.tech
Description
One of the chief obstacles to adopting advanced data analytics and artificial intelligence is identifying the right use cases. Athena Advisory helps organizations overcome this challenge through our data and technology strategy, artificial intelligence and data modernization services that utilize proven methods and cross-industry experience to help you discover, enrich and prioritize use cases that accelerate your digital business transformation. Then, with the right use cases in hand, we map these to the right technology platforms and capability patterns to accelerate achieving desired outcomes. In addition to digital transformation, data and analytics advisory, Athena Advisory's SCERTIFY (https://scertify.co) platform helps socially responsible companies manage and track their sustainability programs end-to-end while being fully integrated into key enterprise processes, systems and data including ERP, sourcing, procurement, supply chain management and more. SCERTIFY enables ongoing monitoring and assessment of sustainability compliance across a company's network of suppliers through advanced analytics and AI that provide deep insights and anomaly detection across transactions and events and further enhanced with additional verification data captured through IoT devices, biometrics, GPS, satellite imagery and other third-party data sources.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline