Proof of Usefulness Report

At Adverts.ai Ltd.

Analysis completed on 2/19/2026

+228
Proof of Usefulness Score
Gaining Momentum

Adverts.ai is a legitimate London-based Digital Out-of-Home (DOOH) advertising agency operating LED-equipped bikes. While the business model is practical and operational (verified via web presence), the project submission suffers significantly from exaggerated claims (e.g., 'most people have used my product', 'audience reach: everyone') and misuse of financial terms ('marketcap' for a private entity). The 'AI' component appears to be standard audience analytics rather than proprietary deep tech. The score reflects a functional local SME with poor submission data quality, placing it in the 'Small but promising' tier, well below established tech brands.

Ready to Compete for $150k+ in Prizes?

Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes

View All Reports

Score Breakdown

Real World Utility+13.75
Audience Reach Impact+2.0
Technical Innovation+4.5
Evidence Of Traction+2.5
Market Timing Relevance+5.0
Functional Completeness+0.25
Subtotal+28
Usefulness Multiplierx0.81
Final Score+228

Project Details

Project URL
Description
Adverts.AI unveils the world’s first AI-powered smart billboard bikes — mobile, data-driven, LED-lit advertising on electric bikes, launching in Central London with real-time analytics, hyper-local targeting, and 24/7 visibility at just 9p per impression

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline