Proof of Usefulness Report

ASSURANCE IQ

Analysis completed on 1/14/2026

+10
Proof of Usefulness Score
You're In Business

The project 'Assurance IQ' was a real insurtech company acquired by Prudential for $2.35B in 2019. However, as of May 2024, Prudential announced the permanent shutdown and wind-down of the business due to consistent financial losses and lack of viability. The submission claims the project is 'rapidly growing', which is factually false. The 'evidence of traction' provided ('most people have used my product') is hyperbolic and unverifiable. While the entity was historically significant, its current utility and market relevance are effectively zero as it is ceasing operations.

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Score Breakdown

Real World Utility+10
Real World Utility Quality+0
Audience Reach Impact+30
Audience Reach Impact Quality+0
Technical Innovation+30
Technical Innovation Quality+0
Evidence Of Traction+20
Evidence Of Traction Quality+0
Market Timing Relevance+0
Market Timing Relevance Quality+1
Functional Completeness+10
Response Quality Quality+0
Subtotal+9
Usefulness Multiplierx1.08
Final Score+10

Project Details

Project URL
assurance.com
Description
Assurance IQ is rapidly growing, as we pursue our mission to improve people's personal and financial health. Our team of world class software engineers, data scientists, and business professionals are expanding our product offerings and global footprint, and this growth continues to excite as we expand into the future. We calculate the complex into straightforward, valuable solutions to improve people's lives.\n\nWe start by asking customers a few questions, so our system can learn about their\nneeds; from there, our ground-breaking, proprietary platform takes over and analyzes\nthe thousands of data points that make customers unique. This is how we create\ncustom-tailored plans for each customer; plans built precisely for their needs and\nbudget. Our platform serves as the intersection between customer and seller,\ntechnology, and the human touch.\n\nAt Assurance, we are innovative, persevering, collaborative, calculated,\nand authentic, and we're working together to improve the lives of millions!
Audience Reach
everyone
Target Users
everyone
Technologies
Software Development, Business Development, Risk Management
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline