Proof of Usefulness Report

Ascendant Network

Analysis completed on 2/7/2026

+258
Proof of Usefulness Score
Gaining Momentum

Ascendant Network is a verified, established boutique community for marketing and retail media executives (founded 2014) with reputable partners (e.g., Google, Tesco). However, the submission contains significant exaggerations and falsehoods: claimed reach of 'everyone' contradicts its exclusive niche nature, 'most people have used my product' is objectively false, and team size/revenue figures (125 staff, 17M market cap) appear inflated compared to external data (<25 employees, <$5M revenue). The project has high utility for its specific audience but lacks the scale or technical innovation of a high-growth tech platform.

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Score Breakdown

Real World Utility+13.0
Audience Reach Impact+1.5
Technical Innovation+1.5
Evidence Of Traction+5.0
Market Timing Relevance+6.0
Functional Completeness+0.25
Subtotal+272.5
Usefulness Multiplierx0.95
Final Score+258

Project Details

Project URL
ascendantnetwork.com
Description
Ascendant Network is home to 3 influential communities of advertising, media, and commerce media execs. Its mission is to advance the professional development of exceptional leaders. Its content + community + partners are curated by its powerful Councils to be incredibly germane. Its twice-yearly community events are not run-of-the-mill conferences, each one brings together transformative executives (typically VP to C-suite) from the nation’s most progressive + influential companies to share + connect + tackle industry problems. It's a closed door/no press forum -- in short, it produces safe, candid environments for the most senior marketing + media + commerce media leaders to meet + learn + be inspired.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline