Proof of Usefulness Report

Articulate Communications

Analysis completed on 1/26/2026

+35
Proof of Usefulness Score
You're In Business

Articulate Communications is a legitimate, established small business (copywriting & strategy) based in New Zealand, led by Pip Lyons. However, the project submission contains significant inaccuracies and hyperbolic claims that severely impact its score. The claim 'most people have used my product' is objectively false for a boutique local consultancy. Additionally, the field 'monthlyRevenue' cites an 'all time marketcap' of 500,000, which likely refers to lifetime revenue (approx. $300k USD over 6 years) rather than a tech valuation. While the business provides real-world utility to its clients, it lacks the technical innovation, scale, or audience reach required for a high Proof of Usefulness score in a technology context. The name mismatch ('StarWalker') suggests a template error.

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Score Breakdown

Real World Utility+18.75
Audience Reach Impact+1.0
Technical Innovation+0.75
Evidence Of Traction+6.25
Market Timing Relevance+4.0
Functional Completeness+1.0
Subtotal+31.75
Usefulness Multiplierx1.1
Final Score+35

Project Details

Project URL
articulatecommunications.nz
Description
Hello! I'm Pip Lyons - Copywriter + Strategist at Articulate Communications. I find the right words to tell the stories of conscious small business owners, creatives + entrepreneurs. But, not just any words - words with purpose, powerful words. Words that set you apart from the rest, help you break through the noise and achieve your business goals. These words - they start with strategy. A strategy that empowers you to do business your way and reach the people that matter - your people. Strategy for Success | Copy + Content that Connects. SEO Website Copy | Keyword + On-Page SEO Plans | Content Strategies | Copy + Content Writing | Small Business Strategy Sessions. Hawke's Bay based - working with good humans around the world. I'm always up for a chat, so reach out and let's talk.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline