Proof of Usefulness Report

Arteh

Analysis completed on 2/8/2026

+35
Proof of Usefulness Score
You're In Business

Arteh is a verifiable early-stage Australian startup (Arteh Pty Ltd) focusing on carbon accounting and ESG reporting, founded by Natalie Hurtado. However, the project submission quality is extremely low, containing false traction claims ('most people have used my product'), vague audience definitions ('everyone'), and a username ('SwiftBlade') associated with gaming rather than the founder. While the problem-solution fit is valid and the market timing is strong, the lack of verifiable revenue (market cap != revenue), early-stage status, and poor submission effort result in a low score comparable to a pre-traction startup.

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Score Breakdown

Real World Utility+18.75
Audience Reach Impact+2
Technical Innovation+3
Evidence Of Traction+1.25
Market Timing Relevance+8.5
Functional Completeness+0.25
Subtotal+33.75
Usefulness Multiplierx1.03
Final Score+35

Project Details

Project URL
Description
At Arteh, we believe that climate action shouldn't be complicated, expensive, or out of reach. We're an Australian-made SaaS platform helping businesses—big and small—track, report, and reduce their greenhouse gas emissions with confidence and clarity. What We Do: Our easy-to-use platform simplifies the complexity of carbon accounting. From Scopes 1, 2, and 3 emissions to setting science-based targets and generating compliant ESG reports, Arteh empowers businesses to align with global climate standards and Australian regulations—without the corporate price tag. Who We Help: Manufacturers, logistics operators, local councils, tech startups, retailers, construction firms—you name it. If you're building a cleaner future, we're here to help you prove it. Why Arteh? ✔ User-friendly design ✔ Transparent, affordable pricing ✔ Built for compliance with evolving legislation ✔ Backed by climate science ✔ Proudly developed in Australia Arteh automatically generates corporate climate goals and transition plans making it easy, time-saving, and cost-effective to achieve climate certifications. It is an asset that can leverage brands, increasing their reputation, leading to added value and reduced capital costs. Based in Brisbane, QLD, Australia, Arteh is focused on climate financial reporting. Arteh counts on a team of talented people with diverse skills from different parts of the globe. Because of this, shared leadership, multiple sources of wisdom, and positive, lasting changes for communities are the most cherished values we hold dear.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline