Proof of Usefulness Report

ARTA

Analysis completed on 1/13/2026

+446
Proof of Usefulness Score
Certified Problem Solver

ARTA is a verified, venture-backed logistics platform (Series A, ~$19.5M funding) solving complex shipping challenges for high-value goods. The project demonstrates strong real-world utility with top-tier partners like Sotheby's and Bonhams. While the submission itself contained lazy and inaccurate claims (e.g., 'most people have used my product', 'audience: everyone'), external verification confirms the company's significant scale (100+ employees), robust technology (API-first logistics), and market traction. The score reflects the high quality of the underlying business, tempered by penalties for the poor quality of the submission data.

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Score Breakdown

Real World Utility+22
Audience Reach Impact+12
Technical Innovation+12
Evidence Of Traction+18
Market Timing Relevance+8
Functional Completeness+0
Subtotal+73
Usefulness Multiplierx1.02
Final Score+446

Project Details

Project URL
arta.io
Description
ARTA is transforming the post-purchase experience for buyers and sellers of high-value goods and collectibles. As the only platform that pairs fulfillment technology with end-to-end global services, ARTA is designed to help merchants, marketplaces, and auction houses accelerate e-commerce by automating everything from shipping to tracking and insurance. Businesses like Sotheby’s, Bonhams, Outer, The Expert, and JOOPITER partner with ARTA to drive revenue, reduce operational costs, and improve customer experiences. The company is headquartered in New York, with global operations in over 65 different countries.
Audience Reach
everyone
Target Users
everyone
Technologies
Logistics Supply-Chain, Software Development, Risk Management
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline