Proof of Usefulness Report

Arctic Lake

Analysis completed on 1/25/2026

+58
Proof of Usefulness Score
You're In Business

Arctic Lake is a legitimate, established UK-based fintech company (founded 2015) specializing in high-performance trading technology. However, the project submission contains significant inaccuracies and low-quality data. The user claims the audience is 'everyone' and 'most people have used my product,' which is factually incorrect for a niche B2B institutional trading platform. The team size (125) appears exaggerated compared to public filings (<50). While the underlying business has real-world utility and longevity, the submission's poor quality and exaggerated claims heavily penalize the score.

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Score Breakdown

Real World Utility+85.0
Audience Reach Impact+20.0
Technical Innovation+75.0
Evidence Of Traction+40.0
Market Timing Relevance+60.0
Functional Completeness+10.0
Subtotal+53
Usefulness Multiplierx1.09
Final Score+58

Project Details

Project URL
arcticlake.com
Description
We understand that one-size-fits-all trading platforms can't deliver every feature you need to grow your business. Our expertise and focus is on delivering platforms for our clients that work around legacy technology. Our approach is to deliver and operate robust solutions quickly. Our expectation from day one is that your needs will change as your business grows, and we should be able to continue to improve your platform to fit your needs.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline